A Few Secrets To Website Traffic That Every Website Owner Needs To Know
The internet may have changed a lot over the last ten years, but one problem remains the same: the secrets to website traffic and how do we drive more traffic to our sites? Organic website traffic should always be a top priority for a website owner. It lets you know that your site has something that people want. Organic, which is when customers are looking for a topic, traffic is also superior to paid traffic because it is less likely to bounce away after only a few moments.
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As a website owner, it’s up to you to find different traffic secrets that deliver results. There are a variety of different techniques, strategies, and untold practices that have been developed over the years specifically for this cause. In this article, we’re going to take a look at just two different secrets to website traffic. Albeit, they aren’t quite secrets anymore.
- Get On The “Gram”
Instagram is only one of the major social media platforms that could help drive a substantial amount of traffic to your website. Whether you choose to focus on Instagram, Facebook, LinkedIn, or some combination of them all; the point remains the same. Your goal is to create a social media presence for your brand and use it to generate interest. You then drive that interest from your social media account to your website.
One of the first obstacles you’ll face is deciding which of these social media platforms to utilize. They may all seem similar on the surface but they each have their nuances. They also each benefit different business types in different ways. For example, Pinterest is well-known as being the best social media website to use if you’re running an eCommerce store.
Twitter is a great catch-all and can work with just about any type of business. You take the time to create a short and snappy link and that drives new people to your website. In comparison, with Google+, you don’t need to post any status updates or links. Instead, your site will simply appear in search results. It’s an incredibly effective tool for any B2B company trying to build traffic.
- Polish Up That Content
There has been an expression in the online marketing world for some time now. It goes, “Content is king”. That expression is no less true today than it was ten years ago. You may find yourself distracted with all of the modern advertising options, social media posts, and mobile design challenges. However, you shouldn’t let these obstacles interfere with the regular publication of high-quality content.
Content is a major part of what drives new traffic to your website. For starters, it has a significant impact on your page ranking with Google. Most organic website traffic will come from Google. Thus, it makes sense to stay at the top of their rankings with the help of exceptional content.
Quality content is also what you’ll be using to drive traffic from some social media profiles. A single piece of content can be shared, liked, and circulated thousands of times before the buzz dies down. Each time it is passed around more people will follow the link, like the content, and then share it on their profiles. But without having polished content you cannot expect these types of results.
Never Stop Learning
The two secrets to website traffic above are great examples of “new” and “old” strategies. Producing high-quality content isn’t new but it still works as well as it did long ago. However, if you stopped learning once you mastered content publication, then you would never learn about social media and how powerful it can be. The point here is that you need to stay ahead of the curve by constantly learning through videos, books, seminars, and any other way possible.
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